Nice to meet you, I'm Niki

I'll help you create outfits that look as good on you as they do in your head, so you enjoy getting dressed!

Over the past 20 years, I’ve freed thousands of women from the frustration of not knowing what to wear by showing them how to dress to make the most of their shape and helping them build an easy-to-use, fun-to-wear collection of clothes they feel excited to wear!

Niki's a calm, fun, magical human!

nicole lawrie - ontario, canada

The experience was more than what I expected.  I was impressed as it was virtual and still felt connected, engaged and understood.

Niki’s a calm, fun, magical human! She’s an absolute pleasure to work with and her style suggestions are fabulous!"

A little bit about me

I'm a qualified personal stylist and color consultant with 20 years of experience helping women rediscover their style, shop with confidence, and build wardrobes they actually want to wear.

Over the past thirteen years, life has taken me from the UK to India, then to the USA, and back home to the UK, where I currently live in the beautiful Peak District National Park with my husband and our South Carolina rescue pup, Olive.

My personal styling business has been with me throughout, evolving and growing alongside me.

In 2016, I transitioned from in-person styling to working entirely online, and today, I run a 100% virtual personal styling business, offering one-on-one online personal styling services to clients around the world.

I had so much fun with Niki!

mina fies - dc, usa

“I had SO much fun with Niki! Her ability to pull together outfits from my current pieces was amazing and I really appreciated all the prep work she must have done prior to our time together to make it as seamless as it was. Truly remarkable"

I've been where you are now

I love clothes. And putting outfits together is my happy place - but that’s not why I became a stylist.  My path into personal styling started with frustration similar to yours. 

As someone with a pear-shaped body, shopping was always a challenge. Clothes didn’t fit the way I wanted them to, jeans would always gape at the waist, and outfits rarely looked as good on me as I'd hoped.

It was exhausting, confusing, and disappointing. But it wasn’t my shape that was the problem - it was that I didn’t have the knowledge or tools to choose the clothes that worked for me.

I devoured all the info I could find, experimented, and gradually built the skills and confidence I’d been missing. Getting dressed became easier. Shopping felt less disappointing. And I actually started to enjoy getting dressed!

In 2006, I started my career as a personal stylist with John Lewis. Two years later, I trained with the Alicia Kite Academy and launched my own personal styling business. Seventeen years on, I’ve helped thousands of other women create closets they love wearing.

I couldn't have done this without Niki's patience

callie hancock - fl, usa

"Niki respected my preferences while gently pushing me in a new direction. I'm pleased with the wardrobe we built, and I couldn't have done this without Niki's patience, encouragement, and guidance."

What you get when you work with me:

20 YEARS EXPERIENCE

12 of those online

I've been styling women virtually long before it became the norm, continuously refining the process and tools so the experience feels seamless, and you feel just as connected, comfortable, engaged, and understood as when working with a stylist in person.

A REAL PERSON 

Every step of the way

Not an AI chatbot, not a platform matching you to whoever's available. I learn your style, your shape, and your life — sourcing every item, building every outfit, and guiding you every step of the way, drawing on two decades of expertise to get it right for you.

A virtual closet app

For easy dressing

Everything I create for you lives inside your personal virtual closet app. It's where your new collections are curated, and where outfits are built. Not a PDF. Not an email with links. An actual tool you can open every morning when you're deciding what to wear.

This is how I can help you enjoy getting dressed:

One

Work with me one-to-one

From virtual wardrobe edits to online shopping, together we’ll build a collection of clothes you actually look forward to wearing.

Explore my services

Two

diy with my guides

Purchase a ready-to-use digital guide or workbook and learn how to dress your shape, build a wardrobe that works for you, and shop with confidence.

Browse the guides

Three

Get started for free

My blog and weekly Style Notes are full of free tips on dressing your shape, and advice for building a closet that works, to help you stop wasting money on disappointing clothes and start building a closet you actually enjoy wearing

Explore free resources


 explore my services

This is who I work with

Although I'm based in the UK, the majority of my clients are American women - solopreneurs, creative business owners, consultants, team leaders, moms, and women without kids (typically between 30-50) - who love travel, music, the outdoors, and good food… and are ready to stop wasting energy on a closet that doesn't work.

They know that feeling confident in how they look feeds into their confidence at work or at home, but they don't know how or where to shop, struggle to find clothes that fit, and find it hard to put together outfits they actually like.

Their closet is often a mix of pieces from past seasons - or past versions of themselves - that no longer reflect who they are now, and they're ready to build a wardrobe they feel excited to wear.

If any of that feels familiar, you're in the right place! I'll help you create outfits that look as good on you as they do in your head - so getting dressed becomes something you enjoy!

 Sound familiar? The Wardrobe Edit is where most clients start

This is what's important to me

  • Style is for everyone - Your shape or size isn't the problem, it's your lack of knowledge.  You can look and feel great whatever your shape - you just need to know what works for you and why.
  •  Rules are tools - I'm not here to box you in - I'm here to give you the tools you need to explore and develop your style, in a way that works for you. 
  •  Less is more - Versatility and quality is more important than quantity.
  • Trends are optional - You don't need to follow them rigorously to stay relevant - make them work for you, and adapt them to suit your style. And if you don't like them, don't wear them!
  • Personal style is an evolution - Every client is unique. And your styling journey will be too. I’ll guide you gently and respectfully.  At your pace, on your terms.

"Learn the rules like a pro, so you can break them like an artist" 

PABLO PICASO